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Five reasons to buy more lingerie

Make the difference with your lingerie!

Five reasons to buy more lingerie

Research shows that, on average, women who wear PrimaDonna own twice as many pairs of shoes as bras*. But we have five reasons for you to opt for a new lingerie set in the future.

Did you know…

  1. On average, women find their lingerie just as important (71%) as their shoes or even more important (22%)?
  1. We are more likely to buy the wrong shoes than the wrong lingerie?
  1. On average, we have just 6 to 10 bras in our lingerie drawers? And yet 82% of women feel a bra is an essential wardrobe basic.
  1. Black, white and nudes continue to be the most worn lingerie colours? And women give little consideration to the season when they buy lingerie. Another reason to shop for lingerie in a trendy colour, don’t you think?
  1. And last but not least: lingerie is never ‘invisible’? Lingerie that fits well in the right style and colour for you makes you look radiant!

*Study conducted in May 2014 among 36,937 customers of specialty lingerie shops in the Netherlands, Belgium, France, Germany and the United Kingdom by lingerie group Van de Velde.

Hurry along to the specialist lingerie boutique in your neighbourhood to get the bra that ticks all your boxes.

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