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Our designers’ six favourite trends for a feel-good summer
Bye-bye winter showers and freezing temperatures, our designers are already dreaming of a summer full of cheerful prints, bright colours and sunny floral patterns. These six summer trends have captured their hearts – perfect for rousing your lingerie drawer from hibernation.
Trend 1: Nostalgic pastels
Vintage pale blue or retro soft pink – fifties pastels are back. Pompadour breathes new life into them with its contemporary fit, silky fabric and subtle tone-on-tone print. Retro tints like Sunshine (soft yellow) and Lolly Blue (pale blue) brighten up the modern styles in Happiness too. The perfect excuse for a summer full of nostalgia.
Trend 2: Feel-good fifties prints
The geometric fifties prints and soft candy colours, which are all the rage this summer, brighten up your day immediately. They inspired PrimaDonna Twist to create the very appropriately named Happiness series. Think cute polka dot print, playful retro lace and an ice cream every day.
Trend 3: Lush floral pomp
A hit on the catwalk, and every inch a show-stealer at PrimaDonna: feminine floral patterns in refreshing white, a fine nude or intense pink. Milady goes squarely for the floral trend, which makes it a summer must-have for everyone who takes a large cup.
Trend 4: Luxurious lace
Love sexy with a touch of glamour or prefer soft and romantic? With lace you get both. And it’s totally trendy again. PrimaDonna’s take is Duchess: a series of glossy embroidery with a sensual lace pattern and styles reminiscent of fifties corsetry. It’s sure to raise your temperature!
Trend 5: Claudine collar
It’s an essential part of a sexy fashionista’s outfit: the Claudine collar, naturally. A trend that cannot be ignored for a couple of seasons now. One that PrimaDonna Twist is delighted to adopt in the playful Cache Cache series. Polka dots in Marine style, with a tone-on-tone layer of tulle. Brigitte Bardot would be jealous…
Trend 6: Pretty in pink (and red)
Red and pink: two fashionable colours that will always have a place in your hearts. And many others, because they stay in style season after season. Think A la folie in fiery Scarlet or Fifties Pink, Deauville in the same retro soft pink, Cache Cache in Red Kiss and Milady’s daring Shocking Pink. So hard to resist.
Hurry to the specialty lingerie boutique near you and let in the summer.
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