You are here

For 150 years the very best fit for you

For 150 years our mission has been to help women look as glorious as possible, bringing out their natural beauty. And that’s exactly what we want to keep on doing for the next century and a half: breathtakingly gorgeous, perfect-fitting lingerie for every woman who takes a large cup.

Luxury lingerie designed in Belgium

PrimaDonna came to Belgium in 1990, but PrimaDonna was founded in Germany way back in 1865. Our founder Salomon Lindauer wanted to develop the perfect fit for women with full breasts. The company mostly made corsets to start with. Later it became famous for bras that women who took a large cup could rely on for a perfect fit, without fail.

Belgian lingerie group Van de Velde acquired PrimaDonna in 1990, adding a trendy look to that perfect fit.

Ten years after trendy designs and cheerful colours in the small cups took the place of standard patterns in black, white and nude tints, finally there was chic lingerie for women who take a large cup. PrimaDonna was the first brand to combine the technical knowhow needed to create the perfect fit for large breasts with an eye for the latest fashions and lots of colour.

Comfort and fashion

Since the acquisition, PrimaDonna presents two new collections every year, following the seasons and the latest trends. After a few years, the idea took hold to launch a second line for large cup sizes with a little more stress on preformed cups, youthful cuts and trendy prints. PrimaDonna’s little sister was introduced in 2010 under the name PrimaDonna Twist. It was an instant hit with a growing fan base. A year later the collection was enlarged again, this time with trendy shapewear that shows off your feminine curves gorgeously. Demand for large cups has continued to grow, and we have added new sizes in response. Since 2013 PrimaDonna’s feminine lingerie has given the very best support to breasts all the way up to a J cup.

Confidence at the beach

The launch of the first PrimaDonna swimwear collection iced the cake. Since the summer of 2014 women with natural curves can rely on our perfect fit and trendy designs at the beach and at the pool too. It proved to be exactly what many women were waiting for, because the very first collection was an overwhelming success and PrimaDonna was inundated with enthusiastic responses. Women who take a large cup finally had access to comfortable, beautiful swimwear that gave them the confidence to go to the beach.

Party in 2015

We have planned a number of exciting projects and special campaigns this year to celebrate our 150th anniversary and thank our many loyal fans.

There will be a retrospective at Bozar, the Centre for Fine Arts in Brussels (4-28 June 2015).

The lingerie boutique will display vintage posters and various competitions are planned. Stay tuned!

Love, PrimaDonna



Find a store