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About PrimaDonna

PrimaDonna lingerie has been devoted to women’s natural curves since 1865. Our bras are available up to J cup.

Let us tell you why there is no better lingerie for your body...

ABOUT PRIMADONNA LINGERIE

PRIMADONNA'S HISTORY

1865

Salomon Lindauer founds H. Guttman & Co, a corsetry company, in Germany.

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1890

PrimaDonna is positioned as a specialist corsetry brand.

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1900

PrimaDonna conquers Europe as the lingerie brand for well-to-do ladies who value luxury and beauty.

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1950

Innovative fabrics like nylon and Lycra are used in PrimaDonna lingerie for the first time.

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1955

PrimaDonna celebrates its 90th anniversary!

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1970

In response to the extremely thin look promoted in the 1970s (as personified by supermodel turned actor Twiggy), PrimaDonna positions itself as a fashionable lingerie brand for naturally curvaceous ladies.

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1980

PrimaDonna lingerie becomes lighter and more elegant.

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1990

Belgian lingerie maker Van de Velde NV acquires PrimaDonna. Van de Velde immediately takes measures to improve the fit and make the collection trendier. PrimaDonna positions itself as a brand that guarantees quality, fashionable designs and comfort in the larger cup sizes.

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1996

Always ready to pick up on the latest trends, PrimaDonna responds to minimalism in fashion with the Satin series. Because curvaceous women want smooth, uncluttered lingerie too. The Satin series remains a favourite with many PrimaDonna fans to this day.

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1997

PrimaDonna presents its first-ever H cup bra.

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1999

The PrimaDonna logo is simplified and modernised.

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2004

Bahamas: the first PrimaDonna deep plunge bra. Because seduction does not have a cup size.

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2005

Another makeover for the PrimaDonna logo. Underlined with twine, a subtle reference to the stitching expertise needed to make a PrimaDonna bra.

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2006

The Spacer bra is introduced. The unique material produces an attractive bosom with a very natural shape and without making it look bigger. The fabric wicks away perspiration, making the bra extremely comfortable to wear on hot summer days.

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2009

PrimaDonna’s bestselling article, the Deauville wire bra, is made available in I cup.

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2010

PrimaDonna Twist is launched. A sister brand that values comfort, fit and quality just as highly as PrimaDonna, but has its own totally original style. Luxury lingerie for women who take a larger cup size, but with a twist: playful prints, trendy colours and understated embroidery.

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2011

PrimaDonna introduces a new shapewear range in the Perle series. The goal is to help women with natural curves look their absolute best.

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