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Consumers increasingly want to do their shopping online. We understand why: you can shop when it suits you, from the comfort of your own home. Lingerie is not immune from this trend.

That said, at PrimaDonna we have made a conscious decision not to sell our products online. That’s because online shopping is an impersonal activity, which means there’s no one on hand to give you personal advice. There’s no one to tell you about the pros and cons of the various styles. There’s no one to take your measurements again to make sure your bra size hasn’t changed. No one to make sure you find the perfect fit.

That’s why when you shop for lingerie online you are much more likely to end up with a bra that doesn't fit as well as you’d like. Bras are a bit like shoes. They can look like a million bucks, but if they don’t fit you won’t be happy with them.  

We don’t want to take that risk. Which is why we always recommend you go to a specialty lingerie boutique, where they will be able to help you find the perfect bra for you.

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