You are here

Find a store

Stores near you
Online stores

What can you expect from your lingerie specialty store?

PrimaDonna and PrimaDonna Twist are only sold in the better lingerie stores.

Why? Because even the best bra (a PrimaDonna) will not fit perfectly if you do not choose the right size and style for your body. A lingerie specialty store can give you the professional advice you need to ensure you leave satisfied with the right lingerie.

The lingerie store has changed a lot in recent years. We would like to tell you what you can expect when you visit one today.

 

THE STORE

Nowadays, lingerie is often presented on hangers. That means you can take all the time you need to look at the stock.

YOU AND YOUR LINGERIE STYLIST

We prefer to speak in terms of lingerie stylists or experts rather than sales assistants. A lingerie stylist does a lot more than simply sell.

Your lingerie stylist wants to know all about your preferences. Any favourite style you have or a special occasion you want a new bra for, for instance. She is interested in you and listens to your expectations. Discretion is her watchword.

THE FITTING ROOM

You absolutely have to try on lingerie in the fitting room, because you cannot leave finding the right bra to chance. Everyone has experienced those poky cubicles with the curtain that doesn’t close all the way. Fortunately, they are increasingly a thing of the past.

The new fitting rooms are spacious and intimate at the same time. Double fitting rooms are the crème de la crème. You try on the lingerie in one cubicle, while the lingerie stylist and your partner wait in an adjacent space.

SIZES

The first thing the stylist does is find out your size. She’ll explain why one size is right and another not quite, so that you’ll know what to look for in a good-fitting bra. She’ll explain why it’s so important that the back panel hugs the body, how the breasts should fit in the cup and the right position of the central panel between the cups.

STYLES

Once you’ve identified the right size, you can start looking for the style. You may have your own favourites or you may prefer to tell the lingerie stylist the effect you want to achieve. Keep in mind that there is more than one right style for you.

The same goes for briefs. Whether you want to correct your figure or be provocative, there are many different styles to choose from.